CRM
Linking with a CRM system
The integration of CRM systems with Web sites, Web shops, and Web applications via API links is a game-changer in customer relationship management and marketing. CRM systems such as Salesforce, HubSpot, and Zoho CRM play a key role in managing customer data and sales processes. By linking these systems with the Web site, companies can get a 360-degree view of the customer. For example, when a customer makes a purchase on an online store or interacts on a Web application, this data is automatically updated in the CRM system. This enables companies to run personalized marketing campaigns and provide better customer service because they have access to up-to-date data.