Branding, websites & marketing

SEA

Search engine advertising

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Methods

Our SEA approach

1. Zero measurement

Our SEA approach begins with a baseline assessment, where we examine the current situation and look at potential opportunities.

2. Assemble goals

In collaboration with the client, based on the previous analysis, we set realistic goals.

3. Setting up accounts & campaigns

Whether it’s a search, display, shopping or Performance Max campaign, we make sure your marketing budget is used in the best possible way.

4. Manage and optimize

We measure and manage your campaigns continuously, adjust where necessary and discuss progress during monthly meetings. That way, your campaigns keep getting better.

In short

What is SEA?

SEA stands for Search Engine Advertising, refers to the placement of paid advertisements on search engines. The main search engines that are advertised on are Google, Microsoft Bing and Yahoo. SEA has the same goal as SEO: to attract more visitors to your website. Unlike SEO, which often takes some time to rank high organically, SEA ensures that your website quickly appears at the top for relevant keywords. This allows you to reach a high position in Google’s search results faster with less effort and time.

Why SEA?

With SEA (Search Engine Advertising), you benefit from instant visibility by placing your brand immediately at the top of search results. Unlike organic search results, which take time to grow, SEA gets your ad noticed quickly by users actively searching for relevant keywords. This means you are visible at the right time to potential customers who are looking for exactly what you offer. Additionally, SEA offers the ability to target your ads to specific audiences based on demographics, interests and search behavior. By refining your campaigns and targeting those likely to be interested, you maximize the effectiveness and efficiency of your marketing efforts.

SEA ad types

In what ways can you deploy SEA?

There are several ways to deploy SEA. Whether you want to increase brand awareness, generate targeted leads, or increase sales, SEA offers several options to achieve your goals.

Search ads

The moment you google something, you often see ads first. These are the search ads. A convenient way of advertising to immediately appear at the top of your relevant keywords.

Display ads

A good way to be visible everywhere on the Internet is through display ads. With display you immediately attract attention through visual ad that can be displayed at the top, bottom or on the side of different types of websites or apps.

Shopping ads

Do you sell products? Then shopping ads are essential for increasing conversions. This is a quick way to promote and sell your products.

Performance Max ads

Want to maximize your ad budget? Performance Max campaigns offer the solution by automatically spreading your ads across all Google channels. This ensures that your products are widely promoted and your website gets a boost.

  • Instantly visible
  • Visible at the right time
  • Targeted audience approach

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Lotte Seinen

Marketing Lead

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