SEA
Use the full power of search engine advertising to effectively reach your target audience and boost your online sales. We not only increase your visibility, but also optimise your ad spend for maximum impact and return.
Briefly
Tracking
Setting up tracking for Google Ads campaigns is a crucial step. By setting up tracking, we can track and understand the performance of each campaign in detail. This means we can see exactly how visitors respond to our ads. From the moment they click on it to the actions they subsequently take on the website. Whether it’s purchases, newsletter sign-ups or filling in contact forms, this data gives us valuable insights into the behaviour of the target audience. By analysing this information, we can optimise our ads and landing pages for higher conversion rates and better ROI. It also allows us to budget more effectively, investing more in the campaigns and keywords that deliver the best results.
Search
Search campaigns within Google Ads ensure that your ads are shown in Google’s search results, exactly when someone searches for what you offer. This is done using keywords that we have carefully selected, making the ads relevant to your target audience. The success of these campaigns is closely linked to choosing the right keywords that match your offer and the search intentions of potential customers. But it goes beyond just visibility. We work on bidding strategies, fine-tune ad texts and even design specific landing pages for each campaign. Search campaigns offer the unique opportunity to reach your target audience when they are actively looking for what you have to offer.
Shopping
Shopping campaigns in Google Ads are a way for online shops to show products directly in search results. These campaigns use product data from Google Merchant Center to create visually appealing ads that appear above or alongside search results. What makes Shopping campaigns so effective is that they show a picture of the product, price and company name, giving potential customers a clear picture of what you offer at a glance. By integrating with your product inventory, Shopping campaigns offer a streamlined way to manage and promote your products, making it easier to track and optimise performance.
Display
Display campaigns within Google Ads offer a powerful way to promote your brand and products across an extensive network of websites. These campaigns use visual ads – such as banners or videos – displayed on relevant websites and platforms within the Google Display Network. The aim is not only to reach a wide audience, but also to target specific audiences based on their interests, demographics or previous interactions with your website. This is where remarketing plays an important role. Remarketing allows visitors who previously visited your website but took no action to be reached again with personalised ads. This can be particularly effective when combined with shopping and search campaigns, as it allows you to re-target products or services that visitors have already considered. In this way, we create a cohesive marketing strategy that covers multiple touchpoints.
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