In short
What is SEA?
SEA stands for Search Engine Advertising, refers to the placement of paid advertisements on search engines. The main search engines that are advertised on are Google, Microsoft Bing and Yahoo. SEA has the same goal as SEO: to attract more visitors to your website. Unlike SEO, which often takes some time to rank high organically, SEA ensures that your website quickly appears at the top for relevant keywords. This allows you to reach a high position in Google’s search results faster with less effort and time.
Why SEA?
With SEA (Search Engine Advertising), you benefit from instant visibility by placing your brand immediately at the top of search results. Unlike organic search results, which take time to grow, SEA gets your ad noticed quickly by users actively searching for relevant keywords. This means you are visible at the right time to potential customers who are looking for exactly what you offer. Additionally, SEA offers the ability to target your ads to specific audiences based on demographics, interests and search behavior. By refining your campaigns and targeting those likely to be interested, you maximize the effectiveness and efficiency of your marketing efforts.