API connections

Unlimited possibilities
with API links

Transform your digital strategy with smart automations that save time and costs. By connecting your website, web shop or web application with CRM, ATS, ERP or other systems, we develop solutions that streamline your business processes.


Common connections

Smart automations, common connections

Exact Online

AFAS Software










Microsoft Dynamics CRM


Linking with an ERP system

API links between ERP systems and websites, web shops or web applications offer absolute added value. For example, by linking a web shop to an ERP system, inventory data, price information and order statuses can be synchronized in real time. This not only ensures a streamlined customer experience, but also reduces the risk of errors.

When developing Web applications, an API connection to an ERP system allows companies to automate complex business processes and integrate them with their online services. Imagine a B2B Web application with instant access to the latest product information and inventory levels from the ERP system, giving customers accurate and up-to-date information. This not only increases customer satisfaction, but also promotes internal processes.


Connecting with a CRM system

The integration of CRM systems with Web sites, Web shops, and Web applications via API links is a game-changer in customer relationship management and marketing. CRM systems such as Salesforce, HubSpot, and Zoho CRM play a key role in managing customer data and sales processes. By linking these systems with the Web site, companies can get a 360-degree view of the customer. For example, when a customer makes a purchase on an online store or interacts on a Web application, this data is automatically updated in the CRM system. This allows companies to run personalized marketing campaigns and provide better customer service because they have access to up-to-date data.


Connecting with an ATS system

Integrating Applicant Tracking Systems (ATS) with Web sites, Web shops and Web applications via API links optimizes the recruitment process and talent management. ATS systems such as Recruitee, Bullhorn and Otys are designed to streamline the recruitment process by centralizing the management of candidate data, job postings and the selection process. By linking these systems with (work-at-work) websites, organizations can create an optimal flow for both recruiters and applicants. Applications via a work-by website are automatically entered into the ATS, saving time. This makes for a faster and more efficient recruitment process and allows HR teams to focus on what they do best.

Marketing automation

Marketing automations

The integration of marketing automation systems with Web sites, Web shops and Web applications via API links is a forward step in digitalization. Systems such as HubSpot, ActiveCampaign and Mailchimp offer advanced tools for email marketing, lead generation and customer retention. By linking these systems with your website, we can create automated and personalized marketing campaigns that directly match the behavior and preferences of website visitors. This means that when a visitor performs an action on a Web site, such as downloading a white paper or signing up for a newsletter, that information is immediately synchronized with the marketing automation system. This allows the company to send targeted follow-up messages that increase engagement and improve the likelihood of conversion.

Platforms Next expertise