Branding, websites & marketing

Social media advertising

Social media ads

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Methods

Our social media advertising approach

1. Assemble goals

In collaboration with the client, we set realistic goals.

2. Determine target audience and platform(s).

Selecting your target audience is done with precision, and we choose the platform that best suits your audience.

3. Setting up accounts & campaigns

It’s time to create creative content: we set the (re)targeting, use eye-catching images, write smart text and choose the best call-to-action for your campaigns.

4. Manage and optimize

We measure and manage your campaigns continuously, adjust where necessary and discuss progress during monthly meetings. That way, your campaigns keep getting better.

In short

What are social media ads?

Social media ads are advertisements on various social media channels. With paid campaigns, you can reach specific target groups in a very targeted way. Advertising can be done on all kinds of social media platforms, such as Facebook, Instagram & LinkedIn. Each social media platform appeals to a different target group, so you can tailor the campaign to the target group you want to reach.

Why social media advertising?

Social media advertising is essential for your business because it allows you to interact directly and personally with both B2B and B2C audiences. This increases your online visibility, strengthens brand awareness and loyalty, and drives conversions. Effective ads quickly attract more traffic to your website, leading to more leads and higher conversions. In addition, social media advertising offers the possibility of targeted (re)targeting so that you reach exactly the right people. This increases the effectiveness of your campaigns and helps you improve your conversion rate. Moreover, social media ads are relatively inexpensive and flexible. You can reach a wide audience with a limited budget and continuously optimize your campaigns through A/B testing. This provides a cost-effective way to grow your online presence and stay ahead of your competitors.

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Social media channels

Different social media advertising channels

Learn how to use platforms such as Facebook, Instagram and LinkedIn to effectively reach your target audience and achieve your marketing goals.

Facebook

Facebook ads offer an excellent opportunity to increase your online visibility. By deploying ads with images, videos and carousels, you can appeal to a wide audience and increase engagement. Find out how Facebook can grow your business and help achieve your marketing goals.

Instagram

Instagram is perfect for visually presenting your brand to a large and younger audience. With engaging photos and videos, you can grab attention and make a strong impression. Advanced targeting options ensure that your ads are targeted to the people most interested in your offer. Keep in mind that costs for Instagram ads can vary depending on your target audience and campaign goals.

LinkedIn

LinkedIn ads are ideal for targeting specific positions and industries. By advertising on LinkedIn, you can apply targeted targeting and generate quality leads. This increases your online visibility and drives business growth in a B2B context. Good to know that costs for LinkedIn ads are typically higher than those for platforms such as Instagram and Facebook. Read more about reaching business audiences through LinkedIn ads here

  • More traffic, leads & conversions
  • Specific (re)targeting
  • Relatively inexpensive

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