In short
What is conversion optimization?
Conversion optimization (CRO) increases the percentage of visitors who take a desired action, such as a purchase or quote request. How can you get more visitors to convert? By improving your website based on user behavior and data. This includes optimizing elements such as button colors and order processes. The question is: How well is your website performing right now in converting visitors to customers?
Why CRO?
Why choose conversion rate optimization (CRO)? The answer is simple: by providing an improved user experience, you’ll see an immediate increase in conversions and maximum return from your visitors. CRO ensures that your website is smooth and easy to navigate, converting more visitors into customers. By making the most of your existing visitors and also using SEO or SEA to attract new visitors, you increase the impact even further. This way, you get the most out of your current traffic, without additional costs for attracting new visitors.