Branding, websites & marketing

CRO

Conversion optimization

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Methods

Our CRO methodology

1. Analyse

We analyze how visitors use your website and where they drop out, so we can make targeted improvements for higher conversion.

2. A/B testing

We discuss optimization points and test different variants of your website to determine which performs best for higher conversions.

3. Data collection

We collect data to determine which version produces the best results.

4. Implementing optimization

We make the most successful adjustments to your website and apply these optimizations to increase conversions and improve the user experience.

In short

What is conversion optimization?

Conversion optimization (CRO) increases the percentage of visitors who take a desired action, such as a purchase or quote request. How can you get more visitors to convert? By improving your website based on user behavior and data. This includes optimizing elements such as button colors and order processes. The question is: How well is your website performing right now in converting visitors to customers?

Why CRO?

Why choose conversion rate optimization (CRO)? The answer is simple: by providing an improved user experience, you’ll see an immediate increase in conversions and maximum return from your visitors. CRO ensures that your website is smooth and easy to navigate, converting more visitors into customers. By making the most of your existing visitors and also using SEO or SEA to attract new visitors, you increase the impact even further. This way, you get the most out of your current traffic, without additional costs for attracting new visitors.

Analyze

Understanding and improving the user experience

Through UX research and user testing, we understand your users’ functional and emotional needs, identify problems, and gather valuable feedback through tools like Hotjar. These insights allow us to make targeted improvements, such as redesigning web pages and optimizing content and navigation. Our data-driven approach ensures that your website is not only attractive, but also effective in converting visitors to customers, which is crucial to the success of your online strategy.

  • Enhanced user experience
  • More conversions
  • Maximum efficiency

Esther Bonenkamp

Visual Designer

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