Search engine optimization

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Methodology

Our SEO methodology

1. Zero measurement

Our SEO approach begins with a baseline measurement, where we assess the website’s current performance, identify problems and discover opportunities.

2. Keywords + competitive research

At this step, we map out the competition and do keyword research to get a sharp focus for the website.

3. Technical optimization

If terms like canonicals, redirects, hreflang and 404s mean nothing to you, no worries. We make sure your website is technically perfect so your visitors (and Google) have the best experience and you don’t have to worry about it.

4. Getting started & monitoring

Based on our analysis, we create a personalized action plan. We expand your website with valuable content and/or work on increasing authority at the same time, so that together we achieve great results.

In short

What is SEO?

SEO, or Search Engine Optimization, is nothing more than making your business visible in search engines when people search for a product or service you offer. You do this by using relevant keywords that match your business. The higher your website ranks for certain keywords, the more likely people will visit your website. By combining technology, content and link building, we ensure that you attract more and more visitors.

Why SEO?

SEO offers multiple benefits for your website, including free clicks, sustainability and improved usability. It generates organic traffic at no cost per click, unlike paid advertising. Once properly implemented, SEO delivers sustained traffic at no additional cost per visitor.

SEO is also a cost-effective and sustainable strategy. Although it takes time to see results, stability and top rankings can be achieved with the right knowledge and perseverance, without constant expenses as with paid campaigns.

In addition, SEO improves the usability of your website through faster load times, mobile optimization and intuitive navigation. This makes it easier for visitors to find what they are looking for, leading to higher satisfaction and conversion rates.

3 pillars of SEO

SEO based on 3 pillars: authority, content & technology

Authority means that your expertise is clearly highlighted, so that both Google and your visitors immediately see in which niche you are the specialist. This increases the credibility and reliability of your website. Good link building plays a crucial role; high-quality websites should refer to your site via backlinks.

Content refers to the importance of relevant and unique texts, blogs, images and videos on your website. The more unique and relevant your content is, the better your position in Google. By conducting keyword research and avoiding duplicate content, you build more authority and trust with both users and Google. This improves your user engagement and increases the likelihood of interaction.

Technology means that your website must be in top technical shape. This means optimizing crawlability, load time, mobile responsiveness, security, structure and navigation so that your visitors have a fast and hassle-free experience.