E-mailmarketing & automation

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Methods

Our email marketing approach

1. Assemble goals

In collaboration with the client, we set realistic goals.

2. Determine target audience and segmentation

We take a thorough look at your customer database and divide your target audience into targeted segments.

3. Planning and content creation

Together, we design Email templates and set up a schedule for sending your mailings.

4. Manage and optimize

We continuously optimize your email campaigns, adjust where necessary and discuss progress during monthly meetings.

In short

What is email marketing?

Every day we receive a plethora of emails and newsletters from various companies. However, email marketing is a powerful and valuable tool that you should not underestimate. If you use email marketing smartly, you will strengthen your relationship with your customers and boost your sales. Email Automation makes it possible to automatically send relevant content at the right times, allowing you to respond even more effectively to customer needs. What could be better than generating additional revenue from your satisfied existing customers?

Why email marketing?

Email marketing is one of the most powerful ways to communicate directly with your target audience. Your messages appear directly in their inbox, ensuring quick interaction and strong engagement. With a personalized approach, you can deliver customized content that really appeals. In addition, email marketing is relatively inexpensive because you don’t have a cost-per-click or advertising fee like SEA or social media ads. This allows you to efficiently reach your own contacts without high expenses.

Different email marketing tools

What email marketing tools are there?

There are several email marketing tools, each with their own strengths. If you’re looking for a user-friendly solution with robust automation options, Mailchimp may be the right choice. For an integrated approach to email marketing and CRM, allowing you to optimize both marketing campaigns and customer relationships, HubSpot offers what you need. ActiveCampaign is ideal if you want to use advanced automation and extensive segmentation for your campaigns. For e-commerce companies that need strong integrations and detailed analytics, Klaviyo is an excellent option. Choosing the right tool depends on your specific needs and goals.