Branding, websites & marketing

UX research

Researching the optimal user experience

UX is a process where we define, analyze and research, design, implement, evaluate and optimize. In reality, UX is a (learning) process and not an end result.

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In short

The basics of good web design

User needs

Identifying what users need and want from a product, including their goals, tasks, and motivations.

User behavior

Observe how users interact with digital products and what challenges they encounter in order to improve usability and functionality.

Usability testing

Testing prototypes or existing products to identify and resolve usability issues.

User personas and segmentation

Creating detailed profiles of typical users to guide design.