Prototyping

Testing ideas through
through prototyping

With prototyping, we test digital concepts quickly and effectively with end users.

Briefly

The role of prototyping

Prototypes

It serves as an effective communication tool, giving everyone a clear idea of the product’s intended functionality and design.

Interactivity

The interactivity in prototypes bridges the gap between static designs and a dynamic user experience.

Concept validation

This stage allows us to test their ideas and assumptions.

Feedback

This process enables us to gain valuable insights.

Prototypes

End users are central

Prototypes play a crucial role in the development process of websites and digital products. They serve as an early, tangible representation of a product, allowing all stakeholders to experience the look, feel and functionality of a website or application before it is fully developed. Prototyping allows us to quickly visualise and test design ideas. Through prototyping, designs can be evaluated and refined, leading to a better end product.

It serves as an effective communication tool, giving everyone a clear idea of the product’s intended functionality and design. Prototypes can range from simple wireframes showing the basic structure of a page, to high-quality, interactive models that are almost indistinguishable from the final product. This approach also promotes technical feasibility and strategic planning, as it allows us to evaluate the implementation of complex features and integrations early on. This allows us to work more efficiently, save costs and shorten the time to launch.

It allows us to evaluate the implementation of complex features and integrations early on

Interactivity

The crucial role of interactivity testing

Interactivity in prototypes bridges the gap between static designs and a dynamic user experience. During this prototyping phase, interactive elements such as buttons, menus, transitions and forms are integrated and tested. This allows designers and users to get a realistic picture of how the final product will function.

Jim Vendrig

Digital Designer

020 244 53 04 jim.vendrig@mediabirds.nl

Concept validation

Testing designs

Concept validation in the prototyping process is a crucial step to assess the viability and effectiveness of a design before it is developed. This stage allows us to test their ideas and assumptions in a practical context, allowing us to verify whether the concept matches users’ needs and expectations. Concept validation allows us to identify and solve potential problems early on.

Feedback

Processing feedback

Feedback collection is a crucial part of the prototyping process, focusing on the reactions and input from users, stakeholders and team members. This process allows us to gain valuable insights on the effectiveness, usability and overall attractiveness of the prototype.

This feedback can range from subjective opinions on the design to objective data on user interaction with the prototype. Integrating this feedback is important as it helps to adopt a user-centric approach.