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Brand Design

Bring your brand to life with
the visual elaboration of branding

With a focus on brand identity, we take your ideas to the next level.

Briefly

The core of your brand

Tone-of-voice

The tone-of-voice allows a brand to communicate more effectively with its target audience.

Logo & corporate identity

A well-designed logo and cohesive corporate identity help a brand stand out, inspire confidence and exude professionalism.

Colour palette & typography

These elements play a subtle but powerful role in conveying a brand message and creating an emotional connection with the target audience.

Design language & visual style

Form language and visual style influence how a brand communicates visually and are used to evoke emotions and tell stories.

Tone-of-voice

The voice of your brand

A tone-of-voice is essential to a brand. It gives your brand a unique personality and voice that helps it stand out from the competition. It ensures consistency in all communications, which helps build brand recognition and trust. This specific voice creates an emotional connection with the audience, leading to greater engagement and customer loyalty. In addition, a clear tone-of-voice helps convey messages clearly and prevents misunderstandings. It also allows a brand to communicate more effectively with its specific target audience by matching their language and style preferences. All this makes tone-of-voice a crucial part of the brand experience.

When developing a tone-of-voice, we use several theoretical models. A well-known example is Carl Jung’s 12 Brand Archetypes. These archetypes help form a brand personality that matches the character of the organization. Each archetype has its own unique characteristics and style. Choosing one of these archetypes gives a brand a clear, recognizable voice. This makes communication with the audience more effective and the brand identity stronger. This approach ensures that a brand’s message stands out and sticks with the right audience.


It allows a brand to communicate more effectively with its specific target audience

Logo & corporate identity

The power of a well-constructed corporate identity

The logo and corporate identity play a crucial role in brand identity. They are often the first thing people see of a brand and make a lasting impression. A well-designed logo and cohesive corporate identity help a brand stand out, inspire confidence and exude professionalism.

A logo should capture the essence of a brand and be easily recognizable. It should fit the brand’s values, goals and audience. A good logo is more than just a pretty picture; it tells a story and creates an emotional connection with the viewer.

The corporate identity, which includes the logo, color palette, fonts and other visual elements, should be applied consistently across all communication materials. This ensures unity and recognition.

Color palette & typography

The correlation of colors and typography

Color palettes and typography are fundamental elements of a brand identity that have a profound impact on how a brand is perceived and experienced. These elements play a subtle but powerful role in conveying a brand message and creating an emotional connection with the target audience.

Colors arouse emotions and can evoke strong associations. The choice of colors in a brand palette should therefore be carefully considered. Different colors have different meanings and effects. For example, blue can convey confidence and professionalism, while green is associated with growth and naturalness. The right color palette not only helps make the brand visually appealing, but also helps communicate core values and messages.

The choice of fonts is equally important. A typeface can be modern, traditional, friendly or businesslike, and this choice should match the personality of the brand. Typography affects readability and the overall impression of brand communications. Consistent use of fonts reinforces recognizability and helps build a coherent brand identity.

When used thoughtfully, these elements enhance the overall brand experience, increase recognition and contribute to the brand’s distinctive presence in the marketplace.

Design language & visual style

How is your brand perceived and experienced?

Form language and visual style are also essential aspects of a brand’s visual identity. They influence how a brand communicates visually and are used to evoke emotions and tell stories.

Design language refers to the use of shapes and lines in design. Each shape has a unique meaning and can evoke different feelings. For example, round shapes are often seen as friendly and inviting, while angular shapes can have a more professional and powerful look. The choice of shapes in a logo, website or even product packaging, contributes to the overall perception of the brand.

Image style includes the visual elements such as photography, illustrations, and graphics that a brand uses in its communications. A consistent visual style helps build recognition. This can range from the style of photography (such as realistic or abstract) to the way graphic elements are used. The visual style should reflect and reinforce the values and character of the brand.

A carefully created design language and visual style are crucial to forming a strong, coherent and attractive brand identity. They can help simplify complex ideas, capture attention and make a lasting impression.

Brand Strategy Next expertise

Brand Strategy