A big part of the new brand strategy was the development of two new websites. One website had to serve as a lead generator and become part of a larger sales funnel. Through smart functionalities and integrations, the website was optimised for lead generation. The other website was optimised to effectively fill open positions at Barnes.
Thanks to the rebranding and development of the new website, Barnes now has a clear brand identity and a professional online presence. As a result, the organisation is better able to appeal to its target audience, generate more leads and more efficiently fill vacancies. We are proud to have been able to contribute to Barnes’ success.