We are in the middle of the digital age where everything we want is just a click away. Everything is delivered to our door at our convenience. At least for your groceries, food, clothes and gadgets you don’t have to leave your house. The e-commerce industry keeps growing. It is now predicted that the turnover in this sector will reach 6.54 trillion by the end of 2023. There is no longer any doubt that e-commerce will disappear. And it is developing every minute of the day!
What many people do not understand is that a simple website is not the way to sell your products these days. Being part of a dynamic industry, as e-commerce is, requires multiple updates per day to keep up with the latest trends and developments. We have listed some trends for you in this blog.
Voice search
Since we have entered a world filled with elements like Google Assistant, Alexa and Siri, our lives have become very different and in many ways easier than they used to be. These solutions make a huge difference to our lives by helping us to exchange “typing in” for “speaking out”. Coincidentally, this is one of the most talked about trends in the big world of e-commerce. Moreover, the voice search feature provides a better customer experience. This will (in the future) benefit your ranking in Google (SEO).
Marketing automation
Marketing automation is now an essential tool for online businesses to achieve their revenue and growth goals. Marketing automation allows you to manage marketing processes and run campaigns automatically. Once you combine this with e-commerce, you get the perfect recipe for optimising the user experience. You can also easily create automated marketing campaigns that are specifically tailored to your target group. This way, you can serve your audience effectively.
Make no mistake about what marketing automation is all about. It goes far beyond automated social media posts and automating email marketing. It has moved on to customised landing pages and accessible shopping carts to optimise the customer experience (user experience design).
Social payments
Life has never been so easy online. At least it seems that way. With today’s online shopping experience, it was imperative for retail to improve its payment options. Social payments are the perfect option for this. All to improve the user experience, of course. Visitors can now check out using their social media platform(s). Think for example of Facebook check-out, your Google account or Apple Pay.
Curious about what other options there are for optimising the user experience of your website or web shop? We would like to invite you to our office in Amsterdam.
