At Mediabirds we work continuously with companies on a strong online positioning. We specialise in developing brands (branding) and websites, but we also like to help companies realise growth with the help of socials. Expanding your reach through different channels is obviously very smart. In this blog, we list the three biggest advantages of Instagram – the best known and most used social media platform.
1. Fast information exchange
Instagram is ideal for informing customers of certain updates about your business in a quick and convenient way. Posting small announcements on a website quickly looks messy. Moreover, it lets the important information get pushed aside. Sending out a newsletter for every announcement or action can make customers feel intrusive and often has the opposite effect. Therefore, Instagram is a convenient way to keep customers informed without overwhelming the website or claiming too much attention.
If you want to know what’s going on with your customers and are looking for interaction, Instagram is an effective way. Your customers can comment quickly, without having to fill in a contact form. This gives you the opportunity to get to know your customers better in an accessible way. In addition, the customer will feel more personally heard. So this is a win-win situation for both parties.
3. Visual emphasis
Instagram has chosen as its platform to emphasise visual content. A post therefore always contains a photo or video. Whether you want to leave a visual impression or not, the visual aspect provides many opportunities to present the brand identity in a strong(er) way. Challenging visual information is remembered faster than large pieces of informative text. Even if the written information is strong, people remember small powerful visual aspects online much better. Instagram can therefore be a good attention-getter, while your website can provide the information your customers are looking for.
So the question is not whether you should use Instagram, but how to do it properly. In order to use Instagram in a good way, it is important that it fits the brand identity of the company. We at Mediabirds are happy to help you come up with this branding strategy.