Every day, our UX specialists are working on optimising the user experience. Research plays a major role in this, because it is only through a deep interest in the brand, the customer, the problem to be solved and the user that sustainable improvements can be achieved.
What is a UX design?
UX is a process in which we define, analyse, research, design, implement, evaluate and optimise. In reality, UX is a (learning) process, not an end result. At Mediabirds, we know exactly how to define this for your organisation.
We believe that teamwork is an important aspect of UX. We therefore achieve stunning results by working closely with our developers, designers, marketing experts, copywriters and project managers.
How we deploy UX
We start by defining the project, doing research and making various analyses. Based on this, we make a design, which is followed by the implementation of the design, evaluation and optimisation. After launching the website or web application, our UX specialists monitor and investigate whether the objectives are being realised and whether the user experience is actually being improved. We do this by means of A/B testing, among other things.
Advantages of a user experience design
A design that is created with UX in mind has many advantages. For example, UX increases the chance of conversion, ensures efficiency and better organic findability (SEO) and improves customer satisfaction. Of course, it is also of added value to know with which purpose you are developing the website, for whom you are developing it and what your target group needs.
