Logo and corporate identity

You want to have a logo and corporate identity created: what do you look for to prevent it from being a dud? We understand that you are looking for something different, but that you might not be able to put into words exactly what that should be. In fact, we’d be surprised if you could explain it in detail. In that case, you would basically only have to draw it, so you probably wouldn’t hire us. Instead, we like to get to know you better. And by that we mean your product, brand or company. Only when we understand each other well is it possible to make the first sketches, which will eventually lead to a logo and corporate identity. We create an overall picture that comes across as professional, is recognisable and above all stands out from the crowd in your market.

We would like to know who you are

Before you can have a logo and corporate identity created, it is important that we understand who you are and what you stand for. Only when we understand your product, brand or company can we get started.

In our approach, we therefore start with a kick-off. We use this to get to know each other better, to discuss your wishes and to find out if there is a click in practice.

As with web design, we want to know as much as possible about what you find important. What choices would your product, brand or company make? And what on the other hand does not fit in at all? From this information we can get a better idea of what the logo and corporate identity should look like.

Professional, recognisable and distinctive

Of course, we agree on the exact style of the design with you. That way, it becomes your ‘own’ logo and corporate identity, which fits exactly with what your company has been doing for years or with which you want to conquer the world. Nevertheless, we always work with three important principles:

Professional
As far as we are concerned, a logo and corporate identity should look professional. It radiates quality, with which you convey at a single glance that you are a serious party for the customers you wish to address.
Recognisable
Good recognisability is very important. Once customers have seen the logo and corporate identity a few times, it starts to feel familiar. That means it will be easier to keep selling.
Distinctive
Finally, you are probably looking for a logo and corporate identity that are distinctive. You want to be different from the rest, for example to stand out in a busy shopping street or from other (online) providers.