We are engaged in the design and branding of special brands on a daily basis. All with one goal: growing online. That may mean more sales, but it may also mean attracting more attention from your target group. We have our own methods to determine your brand identity and develop a fitting branding for it. This is the basis for a digital strategy that is effective.
In order to come to a unique and distinctive branding, we start with a thorough (market) research. We also spar about this during various brainstorming sessions and conduct interviews with the organisation’s staff. We believe that people make the organisation. Once we have determined the brand identity, we can move on to the branding process.
Brand scan
Once we have determined the brand identity, we will start characterising the brand. Why do we characterise a brand? People make decisions based on emotions. Everyone brings across a message in a different way. By characterising the brand, it is clear how the organisation wants to profile itself, both internally and externally. We also look at the competition and customers to choose the right positioning.
Positioning
After we have positioned the organisation correctly, we start working on a long-term plan. For example, how do we achieve recognition and preference for your brand among your target group? And how can we improve the organisation’s positioning in the future? Here, we choose a connecting strategy with the clear aim of making the organisation grow.
Brand strategy
De branding van een organisatie is de basis van het online succes. We zorgen dat jouw merkidentiteit wordt vertaald naar een aansluitende huisstijl. Zo houden we rekening met de psychologie achter verschillende kleuren, de vormentaal en lijnen. In the end, in addition to a unique logo and icon, we deliver a complete corporate identity that is optimal for starting the next phase: the webdesign.
Logo and corporate identityWe focus daily on designing and developing unique brands, with the goal of growing online. This can mean increased sales as well as more attention from the target audience. Our methods help in determining the brand identity and developing a fitting branding. This forms the basis for an effective digital strategy.
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