Client case

Van der Zandt Keukens

Thanks to the new, user-friendly website and fresh, distinctive branding, more visitors have gained confidence in Van der Zandt Kitchens’ expertise.

Van der Zandt Keukens

Brand positioning

Brand strategy

Corporate identity development

Customised website

SEO

SEA

Social advertising

E-mailmarketing

B2C lead generation

32%

Growth in appointments per month

7,5 %

Conversion

Challenge

Despite marketing investments and reputation, Van der Zandt Kitchens saw growth stagnate. Its outdated website and corporate identity no longer matched the needs of its target audience, resulting in few new leads and appointments. Moreover, the existing brand identity was no longer distinctive enough, which meant potential customers were not fully convinced of the quality and service offered by Van der Zandt Keukens.

A complete rebranding and sustainable platform for B2C lead generation

To address these challenges, we first completely rebranded Van der Zandt Keukens’ corporate identity. This included a new logo, a fresh colour palette and contemporary typography, complemented by inspiring images that underline the company’s craft and quality.

We then built a sustainable platform entirely focused on B2C lead generation:

Smart lead forms: Strategically placed contact moments and questions ensure relevant, personalised interactions with visitors.
Connecting to email marketing software: Automatic follow-up actions keep interested parties engaged, for example with inspiring kitchen designs or a reminder for a consultation.
CRM integration: All incoming leads are registered directly in the CRM, so the sales team does not miss a valuable contact moment.