Creative and digital agency Schedule introductions

Project

400% more leads through top positions in 6 countries

Client

Royal Estates

More reach and higher conversion = more leads

Royal Estates is one of the major estate agencies in Ibiza. Besides being the largest estate agent for the Dutch market, they also serve countries such as Belgium, Germany, UK, France, Switzerland, Austria and Italy.

Through its global network, they are gradually gaining a foothold in destinations such as Mallorca, Marbella, Lisbon and Dubai.


The cooperation 

Royal Estates was somewhat stagnant in its online performance. With over 10,000 monthly visitors, the number of enquiries was barely growing. The website was severely outdated and no smart automations had been set up. In addition, the organisation had a major challenge with its online findability in search engines. We took up the challenge and started developing a new website as a lead generator. The website is cleverly linked to Optima CRM and the various portals (such as Idealista and Kyero) that Royal Estates is active on. While developing the website, we developed a campaign plan and SEO strategy.

Start

During the various foundation sessions, we mapped out the customer journey together with Royal Estates. We then started with a functional design. From here, we started with the flowchart, wireframes and web design.

Real estate website as lead generator

The website was developed based on customised WordPress. This solution ensures optimal speed, SEO and allows us to link to the Optima CRM.

A more efficient process for managing objects and leads, saves time.

From 0 top 3 positions, to 15 top 3 positions. A huge growth in traffic.

With our SEO strategy, we helped Royal Estates grow from 0 to as many as 25 top 3 positions in search engines. This led to a significant increase in visibility and laid the foundation for the 400% growth in quality leads in multiple countries.

Result

400% growth in the number of (quality) leads through smart automations, campaigns and an excellent SEO strategy.

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