Client case

Hunter Recruitment

A new online strategy, including the launch of three new labels in a powerful platform.

Hunter Recruitment

Brand positioning

Brand strategy

Customised multi-site

API link OTYS

Recruitment marketing

64%

Higher conversion

100%

Automation

Challenge

Hunter Recruitment was implementing a new strategy, including launching three new labels. The existing website was outdated and no longer matched the organisation’s identity. In addition, Hunter Recruitment was using the OTYS ATS, but it was not yet linked to the website, which led to a lot of redundant time posting vacancies. As the organisation started running different campaigns with different brands, it was a big challenge to keep data insights clean.

Result

We built a customised multi-site solution, managing the websites of the three labels and the main site from the same CMS. This allows four separate data sources (Google Tag Managers), which is optimal for the marketing campaigns and ensures that the data remains pure-crucial for analysing results. In addition, we were able to optimise all the websites for the respective target audience.

Because we built the websites as multi-site, the link to the OTYS ATS only had to be realised once. This saves time and reduces maintenance, as only one CMS needs to be managed.