Project

Creativity, attention to detail and passion for design

Unique bespoke designs

At Fleur des Fleurs, anything is possible. The most beautiful designs are created here with attention, focusing on wallpaper, wall stickers and posters. Many baby rooms in Amsterdam and the surrounding area have already been decorated with these high-quality wall decorations.


The assignment

The assignment was to design a new version of the webshop that would be more visually appealing. Moreover, the existing webshop could no longer handle the demand from the number of visitors in a stable manner.

The solution

To solve the problem, we carried out a thorough overhaul of the website. We started with a fresh and contemporary design in line with Fleur des Fleurs’ new visual identity.

Branding

Focus on the offer

The products designed by Fleur des Fleurs speak for themselves and deserve all the attention of the look. This is why a calm branding was chosen that does not distract. The palette consists of pastel shades and the typography is a relatively calm and clear font.

Light green

HEX: #E3E9DF

RGB: 227, 233, 223

CMYK: 3, 0, 4, 9

Beige

HEX: #FFF8EB

RGB: 255, 248, 235

CMYK: 0, 3, 8, 0

White

HEX: #F9F9F8

RGB: 250, 250, 250

CMYK: 0, 0, 0, 2

Headings

Helvetica Neue Light

Body tekst

Helvetica Neue Regular

Webshop implementation

A sleek & minimalist design

Focus on the products

Many items ordered are offered

Uitchecken in meerdere stappen

With live price calculation based on wallpaper width and length, visitors can easily order what they need.

Prices can be entered per square metre to the nearest cent

Through A/B testing, we optimised the checkout process

A dedicated environment in the checkout reduces the likelihood of visitors clicking away

Result

We created a completely new webshop with a contemporary look and feel. The highlight was seeing the positive impact on Fleur des Fleurs, including higher basket sizes and increased conversion value.

Packaging Materials Next project

Packaging Materials