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Project

Transformation? It starts with people

Client

Digital Shapers

Digitally Yours

Digital Shapers works every day to create a future where digital technology and people bring out the best in each other. By embracing technology, great things can be achieved. How. By helping companies with digital transformation, from inspiration and activation to realization.


The project

There was a need for the next step in Digital Shapers’ online look and feel. There was no real feeling in all expressions and everything felt too generic. The task was to create a well thought-out and catchy rebranding and to implement this in the website, among other things.

Start

We sat down with the people behind Digital Shapers to find out on a deeper level what the company stands for. With the right questions and conversations, we were able to define exactly who or what Digital Shapers is and the look and feel to match.

Branding

Brand recognition through gradients & shapes

Digital Shapers works with digitization and people. We also wanted to reflect this directly in the look. We chose gradients with colors that evoke emotion. This forms the human aspect of the look. The counterpart is mainly reflected in the visual language of the corporate identity, with clean lines and shapes.

The typography chosen exudes digital, but is above all clear and confident.

Kleurverloop

#AF375C | #174067 | #0F1C6C

175, 55, 91 | 23, 64, 103 | 15, 27, 108

0, 69, 48, 31 | 78, 38, 0, 60 | 86, 75, 0, 58

Zwart

HEX: #212529

RGB: 33, 37, 41;

CMYK: 20, 10, 0, 84

Wit

HEX: #f7f8ff

RGB: 247, 248, 255

CMYK: 3, 3, 0, 0

Headings

Roc Grotesk Bold

Body tekst

Roc Grotesk Regular

Concepts

Concepts that turn an idea into visual examples

Website implementation

After the corporate identity became final, we set about developing a new custom website. We carefully took the established brand guide and put down a website that strongly conveys Digital Shapers’ story.

By custom-building the website, there are no limits in implementing the corporate identity

Digital Shapers is also now independent in manageability through a comprehensively set up WordPress CMS

Result

We transformed an outdated brand identity into a contemporary look and feel. The highlight was seeing the positive impact on Digital Shapers, including better recognition and growth in quality leads.

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