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Project

A recruitment agency without recruiters

Client

Bluebird Recruitment

Bluebird Recruitment

A new approach to SaaS recruitment

Bluebird Recruitment is a leading recruitment agency specialising in connecting talented professionals with thriving SaaS companies in Sales, Marketing, Customer Success, IT & Development.

A recruitment agency without recruiters? Yes! Their unique selling point is that everyone working at Bluebird has worked at software companies themselves. Bluebird’s consultants have first-hand experience in the positions they recruit for. A great proposition with which they raise the bar for the recruitment industry.


The collaboration 

Bluebird was growing fast when they contacted us. With over 30,000 followers on LinkedIn, they were highly visible here. The website was severely outdated and no smart automations had been set up. In addition, the organisation had a major challenge with its online findability in search engines. We took up the challenge and started with the rebranding, after which we were allowed to translate this into a custom-made website with smart connections such as Recruit CRM (ATS).

Bluebird Recruitment website laten maken

Start

After a flying start during several foundation sessions, we mapped the customer journey together with Bluebird. We then started the rebranding and drew up a functional design based on the customer journey. From here, we started with the flowchart and wireframes.

Rebranding

A clear proposition with a recognisable style

Bluebird Recruitment has a unique proposition. For instance, they are a recruitment agency without recruiters. This brought many possibilities with the branding. The challenge was to make it recognisable and truly unique.

Light

#E6EBEE

Orange

#FF8300

Blue

#1483C9

Light blue

#44ABEC

Light orange

#FFA84D

Aa poppins bluebird

Heading

Poppins Bold 

Aa inter bluebird

Body text

Inter Regular 

Website translation

Bluebird Recruitment

The website was developed based on customised WordPress. This solution ensures optimal speed, SEO and allows us to link with Recruit CRM.

A more efficient recruitment process by linking to Recruit CRM’s ATS. With over 1,300 vacancies, this significantly saves time.

We let the front end communicate with the WordPress CMS, ensuring scalability for the long term.

The CMS ensures that all content in the website is manageable. All data on the platform comes from the CMS and the ATAS with an API connection.

Result

We have built a distinctive brand, ready to fulfil growth ambitions. We have also made the recruitment and selection process more efficient.

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