Our approach

Together we like to work on something beautiful. We do this from the perspective that it should be beautiful (User Interface) and user friendly (User Experience). We work daily with strategists, designers and developers to make organizations visible online.

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Our approach intro

The Kick-off

If you are interested in a possible cooperation and would like to design, build or optimize a website, we would like to invite you to our office in Amsterdam to meet with no strings attached.

We’ll see if we click and if we’re the right partner for your needs. During this meeting we will look at how we can best reach your target group and how we can translate your vision to the website. Does it click? Then after the meeting we will make you a suitable proposal based on the design and functionality of the website.



After you agree to our proposal, we get to work for you. Our UX specialists start by defining the project. Here we do research and perform various analyses. We determine the brand identity and characterize your brand. Then we apply a dose of psychology to make certain choices for, for example, use of color, form language and typography.


Wireframing and web design

Next, our UX designers will begin wireframing: careful digital line sketching. They look at what the website will look like on a functional level. After several sessions where we incorporate your feedback, the wireframing is perfected and we have a User Experience Design. Our UI designers then get to work designing and perfecting the User Interface.



In the development phase, the website comes to life. Depending on how big the project is, we agree on rhythms to keep you informed. This Agile way of working ensures not only involvement but also no surprises at the end of the ride. The first version of the website is installed in a test environment. In this environment we can perform tests and checks, so you can be assured of a properly functioning website.



When our developers have finished the development phase, we invite you to our office in Amsterdam. We present the website to you and tell you exactly what we did and why. It’s not an instant hit? Then you always have a feedback round with us. If, for example, you think the header is a bit too high or a certain widget is not aligned properly, we will gladly adjust it for you.



In the next phase we will continue our conversation with you and see where your website can be improved. In the further development phase, we will optimize your web pages or add extra features. For example, we will work to get your website ranked higher in search engines.


What can we do for you?

Curious about the possibilities for your organization to grow online? We are happy to invite you to our office in Amsterdam. Take a look at some of our cases. This will give you an idea of the kind of creations we develop.

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Curious about the possibilities?