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Methods

Our working method

1. Create accounts

Necessary accounts such as Google Tag Manager and Google Analytics 4 are created as a basis for data collection.

2. Setting up accounts

Accounts are set up by configuring tracking codes and tags, and tools such as Google Analytics and Hotjar are set up.

3. Set up dashboard

A dashboard is set up in Looker Studio to clearly visualize the collected data.

4. Optimize

It’s time to start optimizing based on data!

In short

Why make data insightful?

Making data insightful is essential to understanding how your website is performing. By carefully collecting and analyzing data, you can make decisions based on facts rather than gut feelings. This approach enables continuous optimization. By constantly monitoring your website’s performance and making adjustments, you improve the user experience and increase the effectiveness of your website. This leads to an ever improving performance of your website. In addition, thorough data analysis provides valuable insights into how visitors use your website. By identifying patterns and trends, you can make targeted improvements that increase conversion rates and improve the overall performance of your website. In short, by thoroughly analyzing data and applying insights, you can increase user engagement, increase conversions and improve your website’s overall results.

Collecting data

Insights for website optimization

For your website to perform optimally, it is essential to gain valuable data insights. Using tools such as Google Tag Manager, Google Analytics 4, Google Search Console and Hotjar will give you a complete picture of your website performance and user behavior.

Google Tag Manager makes it easy to manage tags and tracking codes, while Google Analytics 4 gives you detailed information about visitor numbers, behaviors and page interactions. Google Search Console helps you understand how your site is performing in search results and where you can improve SEO. Hotjar gives you visual insights into your visitors’ click and scroll behavior through heatmaps and session recordings.

All this data can be clearly presented in a Looker Studio dashboard. This integrated dashboard provides a clear overview of your website performance, allowing you to make informed decisions quickly and implement continuous improvements.

In short, by combining these tools and visualizing the data in Looker Studio, you gain valuable insights that help to optimize the user experience and increase the effectiveness of your website.