Digital strategy

At Mediabirds, we like to look at how we can make your organization’s digital services more efficient. This way, the services you offer will better contribute to the vision and strategic goals of the organization. We develop a digital strategy for your organization to capitalize on the opportunities in a constantly moving (online) world.

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Digitale strategie

How do you invest purposefully in your digital channels?

A good digital strategy starts with defining the (digital) goals of the organization. We look at where the organization is now and where we are going to work. Then we analyze the market and map out the opportunities and threats. For example, we aim to generate more conversions or develop more ease of use (UX). 

Graph with employee
Stats with employee

Who is your target group?

We map out your customers and target group and see what their needs are. We do this by carefully drawing up buyer personas. These personas form the basis of the digital strategy. For this we use existing data from your organization’s core systems. 

Customer journey mapping

We map the customer journey in detail to get a better idea of the ideal deployment of digital channels and resources. This includes affiliate channels, link building, responsive disclosure of data and information links. Moreover, we look for the touchpoints between the organization and the target group, to anticipate and optimize these contact moments. 

Hot map with employee
Sprint planning with employee

User Experience Design of your digital channels

Our UX specialists go to work to optimize the user experience. We do this by immersing ourselves in the brand, the customer and the problem to be solved. We ensure that the website is better found organically and that more conversions are generated. 

More about User Experience Design