One platform for visitors,
partners and future
employees
Fields of expertise
Sportservice de Vallei, based in Ede, needed a digital platform that had to be much more than just an informative website. The organisation serves diverse target groups throughout the region. From residents and sports clubs to municipalities and care partners. Each target group has a different information need, route and expectation.
The challenge was therefore not only in technology, but especially in structure. How do you build a platform that provides an overview of the wide range of sports on offer in Ede and the surrounding area, leads visitors to the right content faster and at the same time provides room for inspiration and growth? From our office in Ede, we developed a strategic customer journey that also gives labour market communication its own place, without becoming detached from the bigger picture of this regional sports authority.
Customer journey elaborated
AI Implementations
Components
AI as an accelerator within the platform
Besides strategy and development, smart AI applications within the platform were also considered. Not as a gimmick, but as a practical layer to make processes smarter, content more usable and management more future-proof.
This not only creates a new platform, but also a digital basis that is ready for further innovation.
A separate work-at-home site for a different customer journey
A potential employee's route is fundamentally different from that of a regular visitor. That is why we also developed a separate work-at-home website for Sportservice de Vallei in Ede, fully geared to the unique customer journey of talent from the region.
This is not about general information, but about the local culture, stories of colleagues, vacancies and the sporting atmosphere in the municipality of Ede. Giving that labour market communication its own environment creates more relevance and a stronger candidate experience for everyone who wants to contribute to a more vital Ede and its surroundings.
A platform built from customer journeys
For Sportservice de Vallei from Ede, we built the new platform on the basis of the user, not the organisational structure. In joint sessions, we mapped out the customer journey for each target group: where does someone come in, what are they looking for, which information is relevant and which next step should feel logical?
From this basis, a platform was created in which content, navigation and functionality reinforce each other. Visitors find their way faster, while the organisation gains internal control over management, structure and further development.
Sportservice de Vallei works with many programmes, initiatives and activities for various target groups in Ede and the region. That is why we developed a content structure that is scalable, without becoming cluttered. Many media, clear landing pages and a logical information architecture ensure that the platform feels rich in content, but nowhere crowded or fragmented.
The interactive calendar plays an important role in this. Sporting activities, moments and offers in the municipality of Ede not only become visible, but also easier to find and use for visitors. Thus, the platform becomes not only a place to read, but also to take direct action and participate in the sporting life of our own region.
The result is a powerful new platform in which strategy, ease of use and technology come together. Visitors find what they are looking for faster, the organisation can manage more efficiently and future employees get their own route that is really tailored to them. Everything fits better, from first visit to follow-up action.
Other cases
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