From stagnation to
targeted growth
in agreements
Fields of expertise
Van der Zandt Keukens wanted to grow online. Not more applications for the sake of the number, but better applications. People who fit their level, their way of working and their vision of living.
The reality was that marketing efforts were running, but the foundation no longer matched. The look was outdated, the positioning not sharp enough and the platform did not do justice to the quality of the work. Whereas Van der Zandt makes the difference with years of family expertise, combined with a fresh perspective on modern kitchens and complete living spaces.
Growth in engagements
Conversion
Improving load time
Sharper positioning
We started by sharpening the target group and the brand story. Who does Van der Zandt want to attract and what makes them stand out? By combining family experience with a modern vision of complete living spaces, a clear and convincing positioning was created.
Translation to results
From that basis, a new branding, a conversion-oriented platform and a targeted marketing approach were developed. Everything is designed to inspire trust and generate qualitative enquiries - resulting in measurable growth in appointments.
From family business to brand with focus
Van der Zandt Keukens has it all: experience, craftsmanship and an eye for detail. But online this did not come across clearly enough. The result: too few qualitative requests and a brand that was less distinctive than it really is.
The approach began with repositioning. Back to the core: what does Van der Zandt really stand for? The power of a family business with years of experience, combined with a fresh, modern perspective on kitchens and the complete living space around them. Not a standard kitchen supplier, but a partner who thinks about the big picture.
The result: 132% growth in appointments per month and a 7.5% conversion rate. Not by shouting louder, but by sharper positioning and better targeting.
AMOLF
Casa Ombra
EIS
Also accelerate online?
Whether you are already ready for the next step, or just want to spar about the possibilities. I am happy to talk to you.