Let's talk!

The neuroscience behind branding

Make your organisation stand out

background raster

When you have worked hard to set up a beautiful company, you naturally want others to see and remember your company. That is why it is important that your company first stands out and is then easy to remember. People are more inclined to choose products or companies they recognise than companies unknown to them. In branding, we focus on how we can make companies better known and stay longer in someone’s memory. The human memory plays an important role for the success of your company! 

What information do we retain?

During the day, your brain is constantly processing stimuli and actively remembering or forgetting information. Information that is assessed as extra-stimulating takes longer to process and is more quickly labelled by the brain as important information. One form of complex information is information that is received by several senses simultaneously and enters the brain via several nerve channels. Another form of complex information is when both hemispheres of the brain are stimulated and work together to take in the information. 

The difference in the hemispheres

Our brain is actually made up of two hemispheres that can function independently of each other. The hemispheres are connected via the corpus callosum so that information entering the left hemisphere is transmitted to the right and vice versa. Although our left and right hemispheres appear identical from the outside, they are better at processing different types of information. 

Left half

In general, your left hemisphere is better at processing language, logic, reasoning, mathematics, and analytical skills. So thinking logically on an abstract level is mainly the result of our left hemisphere. 

Right half

On the other hand, our right hemisphere is more responsible for our imagination, creativity, musicality and spatial understanding. The ability to express ourselves in a non-verbal way is therefore a result of our right hemisphere. 

Branding and information that sticks

As mentioned before; we remember complex information better. Because branding often allows us to provide mainly visual and auditory information, it is important that information is processed by both hemispheres of the brain. By using rhyme, colour, animation or music, we can better remember factual abstract information. With children, this is used in the form of all sorts of mnemonics and informative songs, but it is also an important phenomenon in branding. We at Mediabirds like to use our knowledge and expertise to help our companies become unforgettable.