How important is a good web design?

As a business today, it is more important than ever to be visible online as well. While some websites serve as business cards, others earn their money from these visitors. And when they are on your website, you want them to take action (conversion). This can be placing items in the shopping cart, but also contacting you or filling out a form. Web design plays a crucial role in this. And… it should look a bit slick, of course.

To overview

The first impression

You can only make a first impression once. That’s why it’s better to do it right. We believe that a web design consists of two parts: user experience design and user interface design. Both serve to optimize the user experience, so visitors can easily find what they are looking for. 

User experience design 

The first step of a good web design is to look at the UX, or user experience. Research and analysis play a big role here. It is important to look at the issue rationally to ultimately achieve sustainable improvements. For example, using A/B testing to find out what works and what does not. 

User interface design 

After an extensive look at the user experience at the back end, the next step is the user interface design. Here we look at the look of the website and whether it meets the needs of your visitors. A good interface is stimulating and holds the attention of visitors, to make them take action. 

Benefits to UX and UI

If you have a good web design designed by a full-service internet agency, then this design consists of the above two designs. Separately, these two designs are worth nothing. A good interface can be as good as it is, but if it is not thought through, it can be frustrating for the visitor and cause a higher bounce rate. With a good web design you will notice that more people will convert, your website will be found better organically and your customer satisfaction will skyrocket. And let’s be honest, who doesn’t want that?   

How we develop a web design

How do we come up with a unique web design? We also start with designing a user experience deisgn, after which we get to work on the user interface design. Curious how we do it exactly? 

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