Is your website technically sound?
You can still do your best to get high in the search engine, but if your website lacks structure and is not technically sound, visitors will stay away. It is important to look at the user experience (UX/UI). An optimal user experience ensures more time-on-page, a low bounce rate and ultimately it also ensures that you rank better in Google.
Important to determine on which search terms you want to be found
Before you start optimizing your website, it is important to determine what keywords you want to be found in Google (or any other search engine). Of course, you want to rank high on search terms that are frequently searched for and that fit your business. And that is not so easy. It is difficult to find keywords that meet both requirements. We use paid tools for this, but you can also do this yourself to a certain extent with tools such as Google Ads Keyword Tool. This will get you a long way.
Ranking factors of Google
To actually end up at the top of the search results, Google requires you to comply with a number of points. Google uses dozens of ranking factors. These factors together determine the ranking of your website. Examples include: loading time, structure, backlinks, responsive design, keyword optimization, security and search intent. Every year these factors are published again with adjustments. It is therefore important to keep abreast of the latest developments of the search engine(s).
Search engine optimization carried out by experts
To a certain extent it is possible to optimize your website yourself. But is that wise? To fully master SEO, you will need to invest mega amounts of time that you probably don’t have. We therefore believe that it is wise to optimize your website and rank it higher in Google by outsourcing. Within SEO a lot can go wrong and in many cases it is difficult to fix. Curious what we can do for you?