What is the difference between UX and UI design?

The design of a website communicates subconsciously with your website visitors. A good UX/UI design increases the chance of conversion and ensures better organic findability. But what exactly does UX and UI mean? What are the differences? And could you use them separately? We explain it to you in this blog.

To overview

What does UX design mean exactly? 

UX stands for the user experience. Within UX, the goal is to create a design that results in an optimal user experience. The faster the visitor to your website finds what he was looking for, the better the user experience and the UX design actually is. Nowadays, the usability of your website is a very important factor for your website’s ranking in Google. 

During the process of UX, the user experience is defined, analyzed, designed, implemented, evaluated and optimized. So, in reality, UX is a learning process that involves trying to get the user experience (UX) optimal. Researching the needs of your (potential) customers is an important step in UX, but also using A/B testing to see if the changes you want to make are efficient. 

So, what does UI design entail? 

Whereas UX is mainly concerned with usability at the back end, user interface design is the visible design and proper functioning of the website. UI design is also known as the digital lick of paint. A good interface is stimulating and holds the attention of visitors, then entices them to take action (conversion). 

UI designers make small adjustments that ultimately make a big difference. During the UI process, the focus is on making sure all elements in the user environment function properly and ensuring a look and feel that is in line with the organization.

Het verschil tussen UX en UI design
The difference between UX and UI visually

UX and UI connected 

Actually, we believe that UX and UI cannot be used without each other. After all, a user interface design is not worth much without first looking at the user experience (UX). Conversely, the user experience design is ultimately a lot less beautiful without the user interface design. To skip the user experience and start with the UI design is a waste of time and money. This is because there are always things that you want to adjust. Skipping the UX does not make them easy to adjust. This is because during the development of the UX design, fundamental aspects such as structure and functionalities are thoroughly looked at. These are not so easy to adjust at a later stage. 

What can we do for you? 

Are you curious about the tangible results we have achieved for other organizations by deploying UX/UI? And would you like to have a UX/UI design made by a reliable full service web agency in Amsterdam? We would love to show you the results during a meeting at our office.