The advantages of Instagram

At Mediabirds we continuously work with companies on a strong online positioning. We specialize in developing brands (branding) and websites, but we also like to help realizing growth with the help of social platforms. Expanding your reach with the help of different channels is very smart. In this blog we list the three biggest advantages of Instagram – the best known and most used social media platform – for you.

To overview

1. Fast information exchange

Instagram is ideal for informing customers of certain updates to your business in a quick and clear way. Constantly posting small announcements on your website can look quite messy. Moreover, it allows the important information to be overshadowed. Sending a newsletter for every announcement or action can create an intrusive feeling among customers and often has the opposite effect of what you want to achieve. That is why Instagram is a convenient way to keep customers informed, without flooding the website or demanding too much attention.

2. Interaction

If you want to know what is going on with your customers and are looking for more interaction, Instagram is an effective way. Your customers can quickly comment, without having to fill in a contact form. This gives you the opportunity to get to know the customers better in an accessible way. In addition, the customer will feel more personally heard. So, for both you and the costumer, this is a win-win situation.

3. Visual emphasis

As social platform, Instagram has chosen to emphasize on visual content. A message therefore always contains a photo or video. Whether or not you want to focus on a visual impression, the visual aspect gives many opportunities to put the brand identity in a strong(er) position. Challenging visual information is remembered faster than large pieces of informative text. Even though the written information is strong, people remember small powerful visual aspects better online. Instagram can therefore be a good attention grabber, while your website then provides the information that your customers are looking for.

Why Mediabirds

So the question is not whether you should use Instagram, but how to utilize it in the right way. In order to use Instagram in a good way, it is important that it matches the brand identity of the company. To come up with this branding strategy, we are happy to help you at Mediabirds.