For some, making that translation to the online world sounds easy, but it certainly isn’t. Especially if you want your (online) branding to be successful, there are components you need to consider. We would like to explain some of these parts to you.
Use the right colors
If you want to build a powerful brand through web design, then you need to understand the role of color in branding. Every color stands for something and has a meaning. For example, orange is associated with cheerfulness, warmth, energy and friendship and yellow is seen as the color of wisdom, creativity and imagination. When you understand what the different colors stand for in combination with the different emotional qualities, you can choose the right colors for your website.
Logo: very important!
Your logo is perhaps one of the most important points of your branding. Without an attractive logo, your brand will not come alive. So it is important that you pay attention to your logo. After all, the logo presents what your brand stands for. Moreover, it serves the memorability of your brand. A good logo ensures that (potential) customers remember your logo sooner.
Consistency in the (web) design
Make sure you build consistency into the design. Every page should have recognizable elements, so people quickly understand your design. Elements such as the color palette, fonts and shapes should be used the same on all pages. Furthermore, it is advisable to optimize the user interface design for the user (user experience design).
Add something personal to your web design
The last thing you want is that visitors see your website as standard. A standard and simple website makes it difficult to interact with your visitors. Moreover, this will increase your bounce rate (and you don’t want that). To avoid this, you can add a personal touch to your unique web design. This makes your website more comfortable and inviting for visitors. Think for example of success stories of satisfied customers.
What is your value proposition?
When visitors come to your website for the first time, the first question they ask is: what kind of products or services do you sell? And not unimportant: do you have the solution to the visitor’s problem? To answer these questions clearly and as quickly as possible, it is important that you present your value proposition. It is also important that you make clear what you stand for as a brand and what your vision is. Therefore, make sure that your value proposition does not consist of too much text.