Custom WordPress themes: how does it work?

Do you want a (new) website or webshop for your organization? Then you will have to choose an existing WordPress theme or have your own WordPress theme created. Having your own theme made is also called a custom built website. Both a custom WordPress theme and a standard WordPress theme have their advantages. But which one is better? We will explain it to you in this blog.

To overview

What is a WordPress website? 

Let’s start by telling you exactly what WordPress is. WordPress is a Content Management System (CMS) that allows you to develop and maintain websites. It is a comprehensive CMS with a whole ecosystem of plugins and themes. In addition, WordPress is open source. This means that anyone can view, modify and distribute the code. Also, WordPress is free to download.

A WordPress theme: what does it entail? 

In WordPress you can choose a default theme (WordPress theme). This can be seen as a kind of framework for your website. Certain WordPress themes function as if you had built a website yourself. So you do not have to go into the code and develop everything separately. So a WordPress theme is actually a standard design, in which you can sometimes modify some parts.  

Advantages of a WordPress theme  

The main advantage of a WordPress theme is that it saves time. Your website can go live faster. And that also saves money. By comparison, a fairly simple custom WordPress website (and therefore theme) takes at least ten times as long to build. So financially, this makes quite a difference. Moreover, you need little technical knowledge or skills. So basically anyone can throw a WordPress theme online! The advantages are summarized: 

  • Faster going live
  • Fewer costs
  • Little technical knowledge required 

Disadvantages of a WordPress theme

A standard WordPress theme has the disadvantage that it limits you in the possibilities. For example, the loading time of your website will be much slower than if you have it custom built. Furthermore, you are not flexible at all. You can customize a WordPress theme, but very limited. Thus, you are always bound to certain frameworks and options. Perhaps one of the biggest disadvantages is that your website is bug-prone (problems in the code of the website). This is because you have to update themes often. The disadvantages of a standard WordPress theme listed: 

  • Not unique 
  • Much slower than when custom built
  • Not flexible 
  • Limited possibilities 
  • Bug-prone

What is a custom WordPress theme? 

When you have a WordPress theme completely customized, you start from scratch. Think of it as an all-white plain. Then you start from scratch. You start by mapping out what you want in your website and what is the best layout for it. For example, as a webshop it is very important that it is optimally laid out to optimize your conversion rate. After you’ve made clear what is optimal, you start wireframing: the digital line sketching of the website. This is part of the User Experience Design. It gives you an idea of what the layout of the website will be. Then you look at the interface. These are actually the functionalities of the website and the digital lick of paint. And then you just start web development…. 

Often a web designer, web design agency or website maker is used for a custom built website. 

Disadvantages custom WordPress theme

A standard WordPress template has many disadvantages, but a custom theme actually hardly any. However, there are some things that are annoying like. For example, a custom WordPress website (theme) costs significantly more money. This is because, as discussed earlier, a lot more time goes into this. We have listed the disadvantages: 

  • Customization simply costs more
  • Takes longer before you can go live

Advantages of a custom WordPress theme

But there are many more advantages than disadvantages to a custom WordPress theme. You can easily customize everything and you can arrange your website the way you like it. Moreover, a custom WordPress website (and also theme) provides an excellent basis for search engine optimization (SEO). We have summarized the advantages:

  • Everything is (easily) customizable
  • 100% unique 
  • Optimized for SEO
  • Much faster than a theme

What’s better? 

A custom WordPress theme! We’d better be clear about this. If you really want to score with your website, then a standard WordPress theme is not enough. Are you curious about the possibilities of a custom WordPress website? Then feel free to contact us as an internet agency!